The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The candidate will create a calendar of campaigns 

            and events, develop brand strategy, set the marketing budget and analyze the market and competitors. The role of a marketing manager is crucial in developing and 

            implementing strategies, to drive revenue and promote the organization’s brand in accordance with business strategy and customer needs. Marketing manager responsibilities 

            include:

• Developing and implementing marketing strategies and campaigns.
• Analyzing market trends and customer insights to identify growth opportunities.
• Managing marketing budgets and measuring ROI on marketing efforts.
• Collaborating with cross-functional teams to execute marketing initiatives.
• Tracking and reporting on marketing performance metrics. 

             Duties include:

• Owning the marketing budget and ensuring its effective allocation across marketing programs and channels.
• Conduct market research and analyze consumer behavior and industry trends to develop, implement, and manage marketing campaigns and strategies (across various marketing channels).
• Ensure marketing activities and initiatives are rolling smoothly and performs as expected.
• Oversee the creation of marketing materials and content for products and services, including new products and services.
• Track and analyze marketing metrics and KPIs to measure campaign effectiveness.
• Manage and maintain a positive company brand image and messaging.
• Lead and manage a team of marketing professionals, including collaborating with cross-functional teams to align marketing efforts with business goals and objectives set by senior management.
• Prepare reports and presentations on marketing performance and strategies, using problem-solving skills to address weak areas of performance.
• Collaborate with sales team to support lead generation and conversion skills, as well as the product marketing manager for optimal product development and advertising. 

          Marketing Manager Qualifications

• A bachelor’s degree in marketing, business administration, or a related field is required (a master’s degree will be an advantage)
• Over 7 years’ experience in a marketing role and previous work experience in a managerial or leadership position are highly valued.
• A solid understanding of marketing principles and strategies, including knowledge of marketing research, consumer behavior, digital marketing, and campaign management. 
• Proficiency in marketing tools and software, such as customer relationship (CRM) systems, marketing automation platforms, analytics tools such as Google Analytics, social media marketing tools, and email marketing platforms. 
• Experience in search engine optimization (SEO) and search engine marketing (SEM)
• Proven track record of former campaign performance and data-driven marketing plans.
• An understanding of graphic design, copywriting, and other content marketing methods is valued.

             Marketing Manager Skills

• Creativity – creative thinking abilities are necessary to develop innovative campaigns and strategies that capture attention and resonate with the target audience.
• Communication – verbal and written communication skills are crucial for effectively conveying ideas, collaborating with team members, presenting strategies to stakeholders, and engaging with customers.
• Adaptability – adopting to the dynamic marketing landscape is necessary to understand (and adopt) evolving market trends, consumer preferences, and new technologies.
• Analytical thinking – strong analytical skills are needed to make data-drive decision, measure campaign performance, and acquire insights to optimize marketing strategies.
• Leadership and project management – leadership skills are essential for guiding and inspiring a marketing team, setting goals, fostering collaboration, and driving results.
• Strategic thinking – critical thinking is necessary to align strategic marketing efforts with overall business goals, identify opportunities, and make strategic decisions. 

                  Salary range:

• Intermediate (1): R300, 500 to R500,200
• Senior (1): R850, 300 to R1,350, 500